There are even a number of apps and software to instantly create you’re own cinemagraph without any Photoshop skills (go ahead and cheat if you want!). Graphics artist Kevin Burg and photographer Jamie Beck coined the term, cinemagraph, when they collaborated on a story for New York’s Fashion Week. Since then, this format has gotten pretty popular. ![]() Adding a subtle animation can make a photograph come to life. Often, it works, too, as you can see below. It’s like GIFs have grown up, moved out of their mom’s basement, and are even trying to be sexy. Except unlike GIFs, this new art form is more sophisticated, subtle and often mysterious. This is what’s great about cinemagraphs, too. The beauty of a GIF is that you can share more than a photograph, so you’ll often see them used in memes. Maybe you even remember them when they were blowing up on Myspace (or is that just this guy :). ![]() You’ve probably seen them on Tumblr, Reddit or 4Chan. Basically, a short, animated file that is everywhere online these days. Technically, a cinemagraph is just a GIF or a Graphics Interchange Format. A cinemagraph is “more than a photo, but not quite a video.” Or at least that’s how Supermodel Coco Rocha summed them up.
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